Terms & Conditions

Last Updated: September 4, 2025
Entity: Becoming A True Alpha LLC (“Alpha,” “we,” “us,” or “our”)
Website: https://becomingatruealpha.com

1. Acceptance of Terms

By accessing or using this website or any Alpha content, product, or service, you agree to these Terms and Conditions (“Terms”). If you do not agree, please discontinue use immediately.

Alpha may update these Terms at any time. Continued use after updates constitutes acceptance of the revised Terms.

2. Purpose of the Platform

Becoming A True Alpha is an educational and developmental platform designed to help athletes, parents, and coaches grow in leadership, emotional intelligence, mindset, and performance. The content provided is for informational and educational purposes only and is not medical, psychological, or legal advice.

3. Eligibility

You must be at least 13 years old to use this site. Parents or legal guardians are responsible for supervising the use of the site by minors.

4. Accounts and Access

To access certain features (such as dashboards, subscriptions, or messaging), you may be required to create an account. You agree to:

  • Provide accurate and complete information.

  • Maintain the confidentiality of your login credentials.

  • Accept responsibility for all activities that occur under your account.

Alpha reserves the right to suspend or terminate any account that violates these Terms or misuses the platform.

5. Intellectual Property

All content on this website, portals, libraries and dashboards — including text, images, videos, audio, graphics, and software — is owned or licensed by Becoming A True Alpha LLC. You may not copy, distribute, modify, or use any content without written permission.

You are granted a limited, non-exclusive, revocable license to access and use the website for personal, non-commercial purposes.

6. User Conduct

You agree not to:

  • Upload or transmit harmful or unlawful material.

  • Use the site to harass, defame, or harm others.

  • Interfere with the operation of the site or attempt unauthorized access.

  • Use automated systems (bots, scrapers) to collect data.

Alpha may remove or restrict access to any user who violates these rules.

7. Third-Party Links

Our site may include links to third-party websites or services. We are not responsible for the content, accuracy, or policies of any third-party sites. Accessing them is at your own risk.

8. Disclaimer of Warranties

The site and all content are provided “as is” and “as available.”
We make no warranties of any kind, express or implied, regarding the site’s operation, availability, or the accuracy of information provided.

9. Limitation of Liability

To the fullest extent permitted by law, Becoming A True Alpha LLC and its affiliates are not liable for any indirect, incidental, or consequential damages arising from your use or inability to use the site, including data loss, unauthorized access, or interruptions.

10. Indemnification

You agree to indemnify and hold harmless Becoming A True Alpha LLC and its team from any claims, damages, or expenses arising from your use of the platform or violation of these Terms.

11. Termination

We may suspend or terminate your access to the site at any time, without notice, for conduct that we believe violates these Terms or harms our mission, users, or reputation.

12. Governing Law

These Terms are governed by and construed under the laws of the State of Texas, without regard to conflict of law principles.

Privacy Policy

Last Updated: September 22, 2025
Entity: Becoming A True Alpha LLC
Website: https://becomingatruealpha.com

1. Purpose

This Privacy Policy explains how we collect, use, and protect your information when you visit or interact with our website and related services.

2. Information We Collect

We may collect:

  • Personal Information: name, email, phone number, role (athlete, parent, coach), and account preferences when you create an account or subscribe.

  • Usage Data: IP address, browser type, device information, pages visited, and interaction data.

  • Communication Preferences: whether you opt in to receive emails or SMS messages.

We do not knowingly collect personal information from children under 13.

3. How We Use Your Information

We use your information to:

  • Provide access to Alpha content and features.

  • Send leadership principles, daily prompts, or program updates (based on your preferences).

  • Improve the platform and user experience.

  • Communicate important updates, support, or security notices.

  • Comply with legal obligations.

We do not sell your personal information to any third parties.

4. SMS and Email Communication

By providing your email or phone number, you consent to receive communications from Alpha (such as weekly principles or daily prompts).

You may opt out at any time by following unsubscribe links in emails or replying “STOP” to text messages.

5. Data Storage and Security

Your data is stored securely in managed systems such as Supabase and Payload CMS, which use industry-standard encryption and access controls.

We take reasonable measures to protect your information, but no system is 100% secure.

6. Sharing of Information

We may share limited data with trusted service providers solely for operational purposes (e.g., Resend for email delivery, Twilio for SMS, or analytics services).
These providers are contractually obligated to protect your data and use it only for the purpose we authorize.

7. Cookies and Tracking

We may use cookies or similar technologies to:

  • Maintain your login session.

  • Improve site performance.

  • Analyze traffic and engagement.

You can disable cookies in your browser, but some features may not function properly.

8. Your Rights

You may:

  • Access or update your personal data.

  • Opt out of communications.

  • Request deletion of your data (subject to legal retention requirements).

To make a request, email philip@becomingatruealpha.com.

9. Retention

We retain your information only as long as necessary to provide services, comply with laws, or maintain system integrity.

10. Changes to This Policy

We may update this Privacy Policy periodically. The updated date will appear at the top. Continued use of the website means you accept any updates.